They've got some good eyes over at Sports By Brooks, probably because they regularly use them to check out hot broads. Not averse to using sex to sell anything, they are quick to call bullshit on those who cast aspersions at those who do it as well. Steve Hofstetter, a writer from SI.com, castigates the Los Angeles Kings for putting up billboards that feature an attractive young filly in a Kings jersey around L.A. He says they are missing the point by featuring good looking women in their ad campaign, since what they really need is a top-notch first-line center or some such nonsense.
He put this story up on SI.com on Monday, hours before the first pictures of the cover of the single biggest selling issue of Sports Illustrated began hitting the masses. The Pro Bowl wrapup issue? Nah. A Spring Training primer? Try again. It is, of course, the Swimsuit Issue which uses something totally and completely unrelated to sports (I suppose that swimsuits are indeed used for swimming competitions, sue me for exaggerating) to sell a magazine that's supposed to be about sports. See Marisa Miller, pictured above? She's currently featured in your esteemed magazine instead of Dwayne Wade or Greg Oden or Tiger Woods. Sadly Rick Reilly is still around but you get the picture.
And lest you think it's just the ink stained wretches who are using large breasted ladies as stand-ins for actual sports reporting, this is Jenn Sterger. SI.com's On Campus section is currently employing her in a series of video travelogues about college campuses (see her make the Shocker sign at Wichita State here and giggle like a 9-year old) something she's as well suited for as any girl familiar with the sensation of a finger penetrating her anus. Look, I've got no problem with using sexy women as stand-ins for substantive journalism or factual advertising. Bring it on says I, in fact. Just don't bitch and moan about it when you work for a company that does the exact same thing.
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